{"product_id":"valentino-to-be-cool-tote-orange-186550105","title":"VALENTINO To Be Cool Tote Orange","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(59, 80, 60);\"\u003eThank you for supporting circular fashion \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"993\" data-start=\"548\"\u003eThe \"To Be Cool\" line emerged in the 2010s as part of Valentino's strategic realignment, particularly under the influence of creative directors \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMaria Grazia Chiuri\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePierpaolo Piccioli\u003c\/span\u003e\u003c\/span\u003e. The aim was to develop younger, more everyday designs alongside classic, elegant couture elements to appeal to a new generation of customers. The line consciously focused on clear messages and modern coolness. The name \"To Be Cool\" reflects the zeitgeist: self-confident, uncomplicated, and stylistically minimalistic. Colored models like the orange tote are exemplary of this approach, as they combine high quality with a playful, almost pop-cultural note.\u003c\/p\u003e","brand":"X5619","offers":[{"title":"Default Title","offer_id":57621451473280,"sku":"ZRH05619VLT4TW260316TVB","price":895.0,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1688\/4647\/files\/ZRH05619VLT4TW260316TVB_VALENTINOToBeCoolToteOrange_1.jpg?v=1774257703","url":"https:\/\/www.reawake.ch\/en\/products\/valentino-to-be-cool-tote-orange-186550105","provider":"REAWAKE","version":"1.0","type":"link"}