The iconic GG logo, introduced in the 1970s, is a Gucci trademark that evolved from the diamond pattern of the 1930s. When inspecting Gucci monogrammed bags that contain the double G logo, pay attention to the texture of the material and the spacing of the pattern. The left G should be facing forward, while the right G is inverted and upside down. Imitations often have irregularities, such as different sizes of Gs and uneven spacing. The color also plays a decisive role in the authenticity of a Gucci bag. Replicas often have canvas in cooler tones, which appear slightly green, gray and yellow. An original, on the other hand, uses authentic combinations of beige and brown.

Examine the zippers, locks and other hardware for Gucci engravings, which should have a high-quality finish with even spacing and the official Gucci script. Regardless of the type of hardware, authentic Gucci products have one thing in common: quality. When you pick up a genuine Gucci handbag, you immediately notice the weight and quality of the metal hardware; it should never feel light, cheap, scratch-prone or plastic-coated. Pay particular attention to the zippers. Genuine Gucci zippers are made of solid metal and are engraved with "GUCCI".

Examine the inside of the bag for a rectangular leather label near the zipper pocket, opposite the front closure of the bag. There should be three lines of embossed text on the front of the label and the serial number on the back of the label:

Line 1: Circled brand symbol ®

Line 2: "GUCCI" in the font of the brand and in capitals. Important: The "G" and the two "C "s should resemble rounded and incomplete circles.

Line 3: "made in Italy "

The entire heat stamp should be centered, have an authentic font and be evenly spaced.

When the label is turned over, the serial number should now be visible. This usually consists of 10 to 13 digits, which are often divided into two groups of 6 digits each. Note that the serial number consists only of digits and not letters and that the serif font is similar to the "Times New Roman" font. It is important to note that this code does not only apply to one bag, but should be consistent with other pieces from the same series and the same manufacturer.

Genuine Gucci designs are characterized by uniform spacing, fonts and sizes. Any deviations, such as lettering that is too close together or a generic font, may indicate that the product is not authentic.

Gucci chains are known for their light weight, which distinguishes them from those of other brands. An important point for checking authenticity is the color of the chain. This often appears excessively golden and coated. In addition, the chain links should be firmly connected to each other. The former opening point can be seen in the center of each chain link, which should also be taken into account when checking for authenticity.

A genuine Gucci Diana tote has a bamboo handle of exceptional quality, characterised by a shiny colour and seamless connections between the individual sections. In contrast, imitations often have handles of inferior quality, with dull colours and a plastic-like feel

Genuine Gucci Diana bags carry logos with capital letters that have a fine point at the top, a slightly thicker point in the centre and overlapping Gs.Watch out for logos that are too thin, excessively shiny or have an unnaturally warm gold tone. Inconsistencies in the logo design, incorrectly sized Gs or lower case letters in the Gs are signs of inauthentic products.