Impact

Respect, sustainability, and humanity are values deeply rooted in REAWAKE's DNA. Our love for nature is as strong as our love for beautiful fashion treasures.

We are therefore continually committed to finding ways to set an example and raise awareness of how the circular economy can be lived and how we can make a difference together.

We are thrilled to introduce you to our project: REAWAKE Impact.

What is REAWAKE Impact?

REAWAKE Impact embodies our mission to always give back. While REAWAKE boasts an impressive resale rate of nearly 80% (we find a new home for 8 out of 10 treasures entrusted to us), there are still treasures that never find a new home. If they aren't picked up after a specified period, they are deposited with us.

Because we believe in circularity in every respect, we don't want to store these beautiful treasures, but rather find a way to bring them back into the cycle of use.

How do we implement this mission?

To achieve this, we reduce the prices of these treasures, sell them under the REAWAKE Impact label, and use the proceeds to support organizations, projects, and initiatives that fit our mission. Initially, we donated the proceeds to FASHION REVOLUTION. Now we're looking for a new partner!

REAWAKE × Afrobelle

We are delighted to welcome the social enterprise Afrobelle as a new partner in the REAWAKE Impact program. Afrobelle stands for colorful, handcrafted, unique pieces with a clear focus on sustainability, empowerment, and a deep passion for the African continent.

This partnership is far more than a strategic collaboration—it's a labor of love. Behind Afrobelle stands Isabelle, founder, mother, visionary—and an acquaintance of Rea, our founder of REAWAKE. The two met years ago as models. Today, they share even more: a passion for fashion, a desire for change—and the courage to build something meaningful on their own.

Fashion with attitude, empowerment with history.

Rea remembers her beginnings with REAWAKE well: a single parent, without financial support, with a big idea and a deep desire to rethink fashion – circular, values-based, and inspiring. Isabelle is now following exactly this path with Afrobelle. REAWAKE supports her with the Impact Program – financially and morally, so that her passion project can also grow and have an impact. Life – with creativity, unused waste is transformed into unique pieces, full of history and identity. We are delighted to be part of Afrobelle's inspiring mission.

A connection based on real values:

Female Empowerment : Both founders stand for self-determination, courage and the power of women to write their own story.

Circular Fashion & Upcycling : REAWAKE lives sustainable fashion through reuse, Afrobelle complements this approach with cultural diversity and individuality.

Self-growth : This partnership is a sign of what is possible when women support each other – not just symbolically, but in a very concrete way.

REAWAKE x Afrobelle represents a future where fashion is empowering, sustainable, and inclusive. For a generation of female founders who know their roots—and spread their wings.

You can find out more about Afrobelle and her inspiring vision here: www.afrobelle.ch