Fashion is timing. Style is attitude. And somewhere between stardust and constellations, your next treasure will choose you – not the other way around.
With REAWAKE Constellations, we're launching a monthly style column curated by Alexandra Kruse – astrologer, fashion journalist, and professional treasure hunter. Alex doesn't believe in fast fashion, but in iconic pieces with a story, the magic of the right moment, and that exactly what suits you will find you – when you're ready.
She is living proof that dreams can come true, that manifesting, when done correctly, really works. For years, she meticulously visualized her dream bag: a Birkin 35 in Ultraviolet, with palladium hardware and robust Togo leather. And then—as if conjured from stardust—it was suddenly there. With her. From REAWAKE. The real miracle? It's from the year her son was born—a gift from the cosmos itself!
Curious how this cosmic connection came about? Be sure to check out the post: How I Met My Birkin
This isn't about swiping away horoscopes, but about archetypes, stylistic energy, and cultural codes. It's about fashion as an expression of personality, zeitgeist, and cosmic timing. And it's about circular fashion as a conscious decision against the next trend and for what lasts.
Every month, Alex translates a zodiac sign into a universal style language: with icons, aesthetic rules, cosmic notes, and a curated REAWAKE selection. No consumer pressure, no hype. Just style knowledge, attitude, and a touch of unicorn glitter.
Get ready: The cosmos is calling, the stars are twinkling, and your next treasure awaits somewhere between stardust and winter wonderland. Magic is real...
Gemini is THE archetype of the mind: curious, playful, quick as a flash, yet warm and engaging.
Der Zwilling ist DER Archetyp des Geistes: neugierig, verspielt, blitzschnell und gleichzeitig warm und verbindend.
Our dear Taurus is THE archetype of embodiment and the Venusian principle – the sensual, steadfast force that loves beautiful things. No pushing, no hesitating – Taurus decides and stays put.
Our dear Aries is THE archetype of beginnings : of the first, radiant impulse, full of joyful courage and pure life energy, of breakthrough and new beginnings.
Pisces is the archetype of quiet depths: of intuition, imagination, and flowing transitions.
Their energy is soft, sensitive, and timeless – always with a touch of mermaid.
Aquarius is the cheerful archetype of radical freedom, intellectual clarity, and unconventional lines, materials, and forms that don't explain but assert. The architects of the future!
Capricorn is the archetype of concentrated elegance:
Clean lines, cool color palettes, textures that exude permanence. Its energy is not loud, but precise; a style that seeks conviction rather than distraction.
She lives in Zurich with her son Kosmo and Chihuahua Lord. An astrologer and author, she studied fashion journalism and combines astrology with fashion, style, zeitgeist, and social trends. She writes horoscopes and essays for international magazines such as Vogue , Condé Nast Traveller , Annabelle , and InStyle .
Alex finds nothing more boring than simply buying new clothes in a store. As a self-confessed treasure hunter, she loves vintage, high-end secondhand, and iconic pieces with a story. She believes in the magic of timing—that pieces, people, and decisions find us when we're ready. For her, style is destiny with attitude. And a little bit of unicorn glitter.
Credit: Mirjam Kluka for annabelle.kluka.ch
