Chanel 25 Bag

CHANEL 25 - A model within Chanel's history, designed for everyday life today.

The Chanel 25 was introduced in 2025 as a standalone silhouette. It represents a clean, modern approach within the house's numbered bag line.

The name

The name refers to the year of its introduction and joins a line of iconic models, including the 2.55, the Chanel 19, and the Chanel 22. The Chanel 25 adds to this series with a bag that is more geared towards today's everyday life.

Form & Details

Quilted leather panels, chain details, and the iconic CC detail echo the familiar codes of the House of Chanel. The drawstring closure ensures a secure fit while maintaining a stylish look.

The side outer pockets combine functionality with a discreet, elegant design and offer quick access to smaller essentials.

The spacious interior offers room for all the essentials of everyday life, making the Chanel 25 a practical companion without compromising the elegance of the design.

campaign

Chanel chose Dua Lipa for the 25 campaign because she embodies modern freedom, energy, and urban coolness like no other. The singer represents the balance between a casual everyday attitude and iconic elegance – just like the bag itself.

With her, Chanel reaches a younger, global audience that doesn't just wear fashion, but lives it. The campaign portrays Dua Lipa in urban scenes that exude movement, dynamism, and self-determination – qualities that make the 25-year-old the ideal everyday companion.

In short: Dua Lipa brings character, reach and lifestyle to the campaign, making the Chanel 25 not just a statement piece, but a symbol of modern luxury that is both practical and stylish.

Sizes & Materials

The Chanel 25 is available in several sizes and different materials, from classic leather to seasonal versions. Regardless of the variant or finish, the silhouette remains clearly recognizable.