Rolex Lady-Datejust - Feminine Icon of Time
Hans Wilsdorf - The Man Behind Rolex
In 1905, 24-year-old Hans Wilsdorf founded a company in London that initially specialized in the distribution of timepieces. However, he soon pursued a visionary idea: the development of a precise and reliable watch to be worn on the wrist, at a time when pocket watches were still the standard.
The production of small yet highly precise movements was a technical challenge at the time. Wristwatches were also long considered fragile pieces of jewelry for women. However, Hans Wilsdorf was convinced that wristwatches should be modern, reliable everyday companions for both women and men. With this conviction, he laid the foundation for a new generation of functional and elegant timepieces.
The Lady-Datejust Model
The Lady-Datejust is the feminine interpretation of one of the most significant watch models in history. The original Rolex Datejust was launched in 1945 and was the first automatic wristwatch with a date display in a dial window. Hence its name: Datejust.
Introduced in 1957, the Lady-Datejust combines all the characteristic features of this iconic model in a smaller, particularly elegant version. As a ladies' version, it transfers the technical performance of the Datejust to a size that is perfectly suited for a slender wrist.
Everose Rolesor – the bi-metal signature of Rolex
A special feature of this Lady-Datejust is its two-tone finish, which Rolex calls Rolesor. Since the 1930s, this term has stood for the refined combination of stainless steel and gold.
Rolesor is now one of Rolex's defining material signatures. Especially with the Lady-Datejust, this combination emphasizes the brand's aspiration to combine high-quality materials with iconic design.
For its rose gold models, Rolex developed its own alloy in 2005: 18 ct Everose gold. The material is manufactured in Rolex's in-house foundry in Plan-les-Ouates near Geneva and is characterized by its exceptional color intensity and high durability.
